The easiest way to do this is to search for the terms you want to rank for on google and then look at what is already ranking. On the contrary, you’re looking for ways to make your thumbnail stand out from the rest of the videos on your topic. When I say check out the competition, that doesn’t mean you should copy them. Once you’ve figured that out, it’s time to start designing. the basic outline of what your video is about & you should know any keywords you’re trying to rank for. Once you’ve finished recording and editing your video, you should have a few ideas already on what your thumbnails should look like or what you may want to include… I.e. 5 best practices for making a great thumbnail for YouTube
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